Tuesday, 28 August 2007

AberMalaysia Profile

AberMalaysia Profile Has Been Updated!

Check out the latest addition NOW!

Click HERE!

You can view AberMalaysia Constitution HERE!

AND

You can become a Member or update your Membership HERE!

Monday, 27 August 2007

Aber Family Day!

“ABER FAMILY DAY 2007”

24-25 November 2007

Hear Ye! Hear Ye!

The much awaited annual event – the ABER FAMILY DAY is here again!! The Alumni Club warmly invites you and your family to enjoy a unique experience and perfect getaway from the city where old friends, nature, telematches, games, outdoor activities and lots of food and prizes awaits you and your family in a most unique and cooling setting at Impian Morib Hotel from 24th – 25th November 2007.

WHO CAN PARTICIPATE?

All Aberites (and their spouse/children [if any])

Aberites’ family members (i.e. brothers, sisters, grandma, grandpa, etc)

Aberites’ friends/colleagues and members of their family

PARTICIPATION SHALL INCLUDE A ONE NIGHT STAY AT IMPIAN MORIB HOTEL

WHAT AWAITS YOU?

2 day/1 night stay at the Impian Morib Hotel inclusive of breakfast, lunch, BBQ dinner and a reunion with old friends and fellow Aberites as well as meeting new ones. The various activities awaits you such as swimming (hotel poolside/Morib Beach), fishing at Morib Beach, karaoke competition, telematches, indoor/outdoor games and activities and lots of prizes to be won!

HOW TO PARTICIPATE?

FEE (Lodging, breakfast, lunch, dinner, games & door gift inclusive but excluding golf)

Adult (twin sharing) - RM150.00/pax

Child (6yr -12yr) - RM 50.00/pax

Infant (below 6yr) - FREE

Payment: Registration is based on FIRST COME, FIRST SERVED BASIS ONLY

Cheque – Crossed cheque payable to:

KELAB ALUMNI UNIVERSITY OF WALES ABERYSTWYTH DI MALAYSIA

Bank in to the Clubs’ Account at MAYBANK (Please enclosed the bank in slip)

A/C No: 0140 1132 6171

Payee: Kelab Alumni University of Wales Aberystwyth di Malaysia

Please fill in the participation form annexed herewith (Annex 3).

Completed participation form together with payment MUST be forwarded to and reach Bro. Nash or Bro. Salem at the following addresses ON OR BEFORE 10th November 2007:

Mr. Nasharuddin Hussin (Nash)

c/o Tetuan Nasharuddin, YK Chew & Partners,

Suite 905-907, 9th Floor,

Plaza Magnum, No. 128, Jalan Pudu,

55100 Kuala Lumpur.

019-2165058 (HP) / 03-21487488 (Off) / 03-21453359 (Fax)

Email: nashzu07@yahoo.com


Mr. Salem Sheikh Omar (Salem)

19-11, Sri Maya Condominium,

Jalan Ang Seng,

50470 Kuala Lumpur.

012-3100123 (HP)

Email: salem.sheikh@cimb.com

PS: Please Bring Your Best and Most Creative Looking Hats For The Best Creative Hats Award!

SEE YOU THERE!


Print The Brochure and Form HERE!


Warm regards,

Aber Malaysia Committee Members 2007/2009


Thursday, 23 August 2007

Aberite in the News!

Ekonomi: NadiBiz: Fariz ketepi takut bangunkan Chelos



MRN ditubuhkan di Bandar Baru Bangi bagi jalankan aktiviti latihan, pendidikan bidang bakeri


WALAUPUN penyertaan usahawan Bumiputera dalam industri makanan dan minuman (F&B) masih kurang menonjol serta perlu bersaing dengan syarikat yang sudah lama bertapak dalam industri itu, ia tidak menghalang seorang lulusan undang-undang untuk mengusahakan perniagaan roti, pastri dan kek secara francais.

Berbekalkan falsafah “di mana ada kemahuan, di situ ada kejayaan” Fariz Abu Bakar, 40, yang juga Pengerusi Chelos Sdn Bhd (Chelos), syarikat francaisor Chelos Bakeri & Kafe itu, mengetepikan segala “takut” dan “keraguan” yang sering menjelma dalam fikirannya, sebaik mula menceburi perniagaan itu pada 2003.

Beliau berkata, usahawan Bumiputera tidak perlu takut dengan persaingan sehingga menjejaskan keyakinan dalam menjalankan perniagaan, sebaliknya terus meningkatkan mutu perkhidmatan terhadap pelanggan.

“Pasaran ini adalah cukup besar dan bagaimana untuk merebut pasaran ini, bergantung kepada cara kita meletakkan kedudukan syarikat.

“Saya tidak takut dengan persaingan kerana itu semua pemikiran cara lama. Apa yang penting adalah tahap perkhidmatan yang ditawarkan kepada pelanggan sasaran,” katanya sambil menambah semua faktor itu akan menjadi penentu kepada kejayaan perniagaan.

Chelos yang dimiliki Medas Corporation Sdn Bhd ditubuhkan pada 2003 dan menceburi industri F&B dengan memperkenalkan Chelos Donut dan rangkaian produk bakeri. Sejak dua tahun lalu, Chelos mengorak langkah dengan memperkenalkan konsep francais menerusi rangkaian Chelos Bakeri & Kafe.

Kini, Chelos membuka empat cawangan di Bandar Baru Bangi dan Shah Alam yang diuruskan sendiri manakala Senawang dan LRT Ampang oleh francaisi. Selain produk roti dan pastri, Chelos turut menawarkan makanan ala carte seperti nasi lemak dan makanan barat yang dijual pada harga berpatutan.

Dalam usaha menyokong operasi Chelos, Medas yang diterajui bapanya, Datuk Abu Bakar Lajim menubuhkan Master Reach Network (MRN) untuk menjalankan aktiviti latihan dan pendidikan dalam bidang bakeri bertempat di Seksyen 9, Bandar Baru Bangi.

Bermula dari situ, ramai anak muda daripada kalangan anak peneroka Felda dan Felcra serta mereka yang tidak berpeluang untuk melanjutkan pengajian dibantu dengan menyertai latihan giat bersiri selama enam bulan.

Fariz berkata, MRN bertindak sebagai penyedia latihan dalam program teknikal dan pengurusan, selain memastikan bakal francaisi mendapat tenaga kerja berkemahiran di cawangan Chelos mereka.

Katanya, MRN juga akan membantu bakal francaisi yang berpotensi untuk mendapatkan sumber pembiayaan daripada badan kerajaan sebelum menjalani program latihan intensif.

“Setakat ini, sebahagian daripada lebih 300 pelajar itu telah diserap menyertai empat cawangan Chelos dan ada yang sudah membuka dan menjalankan perniagaan sendiri.

“Ada orang bertanya, kenapa MRN hendak melahirkan orang yang akan bersaing dengan kita (Chelos). Kami menjelaskan, kami ada cara perjuangan yang berbeza untuk membantu generasi muda Bumiputera menceburi bidang perniagaan.

“Kami yakin mereka boleh berjaya jika diberi latihan dan pendedahan. Kami juga yakin kalau kita bantu orang, duit (rezeki) akan datang,” katanya yang meneruskan perniagaan bapanya yang kini lebih banyak bertindak sebagai pembimbing dan penasihat Medas serta syarikat yang bernaung di bawahnya.

Selain Chelos dan MRN, Medas turut mengendalikan ABL Security Sdn Bhd yang menjalankan perniagaan elektronik dan sistem pengawasan serta Tuah Guard (M) Sdn Bhd dalam perkhidmatan sekuriti.

Jika dilihat daripada aspek rantaian nilai dalam bidang bakeri, Fariz berkata kebanyakan yang mengawal barangan mentah seperti seperti tepung, perasa atau inti adalah bukan Bumiputera.

“Namun, jika dilihat dengan betul, penggunaannya membabitkan ramai Bumiputera dan inilah yang anehnya. Jadi, kami membuat perancangan untuk menjalankan perniagaan bakeri dan memperkenalkan konsep francais.

“Dengan ini, kita boleh kendalikan perniagaan dan menguasai sedikit rantaian nilai dalam proses makanan dan bahan mentah,” katanya.

Mengimbas kehidupan Fariz, beliau belajar di Sekolah Menengah Teknik Kuala Lumpur sehingga tingkatan tiga. Memasuki usia 16 tahun, bapanya menghantar anak sulungnya itu ke Geelong Church of England Grammer School, Victoria, Australia.

Selepas itu, Fariz meneruskan pengajian dalam jurusan undang-undang di University of Wales, England Abersytwyth atas saranan ayahnya mengikut jejak langkah bekas pemimpin negara, Tun Ghazali Shafie, rakyat Malaysia pertama menuntut di universiti itu pada 1940-an.

“Ketika itu bapa saya sakit di hospital kerana asma dan dia bertanya apakah jurusan yang akan saya ambil di universiti kelak. Saya sememangnya minat dalam pemasaran kerana ia membabitkan soal strategi dan jualan.

“Namun, dia (bapa) tidak bersetuju dengan pilihan itu dan memberi tiga pilihan sama ada peguam, jurutera atau doktor. Jika tidak, sama ada menjadi despatch atau pemandu di syarikatnya,” katanya.

Fariz dengan berat hati memilih jurusan undang-undang walaupun hatinya lebih cenderung kepada bidang pemasaran. Namun, baginya perkara itu tidak pernah melemahkan semangatnya kerana dia tahu bapanya mahukan yang terbaik buat dirinya.

Malah, ketika itu ada perjanjian di antara mereka selepas Fariz tamat pengajian dalam jurusan undang-undang, beliau bebas untuk memilih karier yang diminatinya. Keperibadian Fariz dibentuk dengan cara tersendiri. Beliau mengakui bapanya sangat tegas dan menggelarnya 'Tarzan' (sewaktu kecil) kerana akan menjerit kerana tidak mahu melihat anaknya lambat bangun tidur, malas atau membuang masa.

“Bapa kata, orang bodoh boleh diajar dan kalau lambat boleh dilatih supaya cepat. Tetapi kalau malas, itu penyakit yang susah hendak diubatkan,” katanya dengan menegaskan kata-kata itu dijadikan sebagai prinsip kehidupannya.

Pada 1992, selepas tamat pengajian Fariz mula bekerja di bahagian sektor kewangan korporat Bumiputra Mechant Bankers Bhd dan mengakui banyak perkara perlu dipelajarinya memandangkan bidang itu berlainan dengan undang-undang sehingga terpaksa bekerja selama 15 jam sehari.

Selepas tiga tahun dalam bidang berkenaan, bapanya kemudian meminta beliau untuk menyertai perniagaan syarikat yang diuruskannya kerana ketika itu merancang untuk menyenaraikan Medas di Bursa Malaysia.

“Atas desakan bapa, saya akhirnya bersetuju untuk menyertai syarikat selepas mengambil kira pelbagai perkara termasuk merasakan ia adalah tanggungjawab yang saya perlu pikul kerana adalah anak lelaki sulung daripada empat beradik,” katanya.

Dalam rancangan memperluaskan perniagaan ke luar negara, Fariz tidak mengambil masa terburu-buru untuk berbuat demikian kerana baginya apa yang lebih penting sekarang adalah membina jenama Chelos dan memelihara kualitinya.

“Kami mempunyai strategi yang lain dan merancang pengembangan perniagaan francais hanya akan dilaksanakan selepas suku kedua tahun depan setelah kami lebih bersedia.

“Ketika ini kami mengalu-alukan kerjasama dengan mana-mana institusi pengajian yang boleh menghasilkan roti atau bahan pengawet yang lebih terjamin dari aspek kesihatan dan keselamatan,” katanya.

Beliau berkata, resipi roti dan pastri Chelos dirumus oleh kumpulan chef yang berpengalaman dengan dirunding bersama pihak pengurusan dari masa ke semasa dalam usaha mengekalkan cita rasa yang enak dan berkualiti.

Katanya, syarikat membeli bangunan tiga tingkat, Wisma Chelos berharga kira-kira RM12 juta di Bandar Baru Bangi menerusi pembiayaan sendiri pada 2003.

Syarikat kembang francais ke Asia Barat, Indonesia

CHELOS Sdn Bhd (Chelos), syarikat francaisor Chelos Bakeri & Kafe, merancang mengembangkan perniagaan francaisnya ke Asia Barat dan Indonesia tahun depan berikutan permintaan yang memberangsangkan untuk francaisi dari negara berkenaan.

Pengerusinya, Fariz Abu Bakar, pihaknya menerima permintaan untuk mewujudkan 48 cawangan Chelos Bakeri & Kafe di Asia Barat dan perkara itu masih dalam perbincangan.

Katanya, syarikat perlu merumuskan strategi untuk aktiviti perniagaan luar negara dengan mendalam supaya ia terus maju untuk jangka panjang.

Beliau berkata, syarikat merancang memperluaskan perniagaan berasaskan roti dan pastri Chelos menerusi kerjasama francais dengan syarikat dari negara berkenaan pada suku kedua 2008.

“Perbincangan dengan beberapa syarikat telah diadakan ketika misi perdagangan Kementerian Perdagangan Antarabangsa dan Industri (Miti) ke Dubai sempena Pameran Francais Antarabangsa Dubai 2005,” katanya ketika ditemui di Bangi baru-baru ini.

Dalam pada itu, Fariz berkata Chelos merancang membuka 16 cawangan Chelos Bakeri & Kafe di sekitar Lembah Klang dalam tempoh dua tahun ini selaras usaha mengembangkan rangkaian francaisnya.

Katanya, empat daripada cawangan baru berkenaan akan dikendalikan sepenuhnya oleh Chelos, manakala 12 lagi ditawarkan kepada francaisi.

Beliau berkata, ketika ini syarikat mempunyai cawangan di Shah Alam dan Bandar Baru Bangi yang diuruskan sendiri, manakala di stesen LRT Ampang Park dan Senawang oleh francaisi.

“Menjelang akhir tahun ini, kami akan membuka enam cawangan dengan empat daripadanya diuruskan sendiri membabitkan pelaburan kira-kira RM1 juta.

“Kami sentiasa membuka peluang untuk meningkatkan penyertaan usahawan terutama Bumiputera dalam menjalankan perniagaan francais, sekali gus mengembangkan jenama Chelos Bakeri & Kafe,” katanya.

Sebelum ini, Chelos hanya menjalankan perniagaan roti dan pastri, tetapi kini memperkenalkan konsep kafe untuk membolehkan pelanggan menikmatinya, selain memperkenalkan menu sampingan seperti pasta dan nasi lemak.

Fariz berkata, syarikat membelanjakan RM2 juta untuk menaik taraf cawangan sedia ada, mengguna pakai konsep baru dan lebih moden.

Katanya, Chelos percaya konsep francais itu mempunyai peluang untuk berkembang dan syarikat melabur lebih RM2 juta tanpa memperoleh pembiayaan dari mana-mana agensi atau badan kewangan untuk membina Unit Pengeluaran Berpusat (CPU) di Bandar Baru Bangi.

Source: http://www.bharian.com.my/Monday/Ekonomi/20070820072509

Tuesday, 21 August 2007

International Business Wales

International Business Wales


Dear All,

The below is a list of companies from Wales coming
over to KL. They'll be at a cocktail reception hosted
by the British Council and International Business
Wales
on 10 September 2007 between 6-8pm. Attendance
is by invitation only. Should anyone want to be
invited, you should contact or email directly the
following:

Mr Larry Wilson MBE
Tel / Ffon 029 20 828615
Mobile / Ffon Symudol 07866 467520
Fax / Ffacs 029 20 801371
E-mail / E-bost larry.wilson@wales.gsi.gov.uk

International Business Wales / Busnes Rhyngwladol Cymru

The Department of Economy and Transport ( DE&T )

For confirmation, further enquiries etc, please
contact Mr Larry Wilson directly.

Thank you

FARIZ ABL

INTERNATIONAL BUSINESS WALES

TRADE MISSION TO MALAYSIA: 10 SEPTEMBER 2007


Aber Instruments
Science Park
Aberystwuth SY23 3AH
Tel: +44 (0) 1970 636 399
Fax: +44 (0) 1970 615 455
Website:
www.aberinstruments.com
Email: jc@aberinstruments.com
John Philip Carvell, Sales & Marketing Director
Manufactures a range of on-line
and laboratory instruments for
biomess monitoring.

Cardiff College International
@ Coleg Glan Hafren
35 The Parade Cardiff CF24 3AD
Tel: +44 (0) 2920 250 316
Fax: +44 (0) 2920 250 339
Website:
www.glan-hafren.ac.uk /international
Email: hallett_n@glan-hafren.ac.uk
Nigel Charles Neil Hallett, Director of Planning &
Business Development
Part of Coleg Glan Hafren is one of

Wales' major providers of education
and training.

Cellpath Ltd
80 Mochdre Enterprise Park
Newtown Powys SY16 4LE Wales
Tel: +44 (0) 1686 611 333
Fax: +44 (0) 1686 622 946
Website:
www.cellpath.co.uk
Email: brian.reid@cellpath.co.uk
Brian Douglas Reid, Export Sales Manager
A market leading healthcare
company based in Wales.
Specialises in the manufacture and
distribution of laboratory
consumable products used in the
Cellular pathology disciplines of
Histology and Cytology.

Cyfie
Gronant Penralit Isaf Caernarfon
Gwynedd LL55 5NS
Tel: +44 (0) 1286 671 000
Website:
www.cyfie.co.uk
Email: iona@cyfie.co.uk
Iona Wyn Eryl Williams, Chief Executive
The national training company for
film, video and interactive media
industry in Wales, offering new
entrant schemes and short courses
for those in the sector. The new
entrant schemes bridge the gap
between education and industry by
providing industry based training.
Specialist industry training for the
creative industries, in particular,
TV, Film, Animation and Interactive Media.

Conren International
Redwither Road

Wrexham Industrual Estate
Wrexham LL13 9RD Wales.

Tel: +44 (0) 1978 661 991
Fax: +44 (0) 1978 661 120
Website:
www.conren.com
Email:veronica.dawsen@conren.co.uk
Veronica Anne Dawson, Export Manager
Manufacture and export epoxy and
polyurethane industrial coating and
waterproofing materials for the
construction industry. Products
include: Epoxy & polyurethane
surface coatings, liquid applied
waterproofing membranes,
concrete repair and sealers, anti
skid surfacing for highways, fuel
resistant coatings and sealant for airport runways.

HSBC Bank plc
Western, Wales & N Ireland
P O Box 120 49 Corn Street
Bristol BS99 7PP

Tel: +44 (0) 8455 839 801
Fax: +44 (0) 117 991 6201
Website:
www.hsbc.co.uk
Email: pauladams@hsbc.co.uk
Paul Adams, Head of Commercial Centre
A financial service provider in the
corporate, commercial and
international marketplace. A global
bank sited in 82 countries and
territories with 10,000 local offices.

International Business Wales
Trafalgar House 5 Fitzalan Place
Cardiff CF24 0ED

Tel: +44 (0) 2920 828 615 */ 8852
Fax: +44 (0) 2920 801 371 * / 442 699
Website:
www.ibwales.com
Email: Larry.Wilson@wales,gsi.gov.uk
elaine.jones@wales.gsi.gov.uk

Larry Wilson, Mission Leader *
Elaine Jones, Head of International Business
Services Welsh Assembly Government

KD Products
Redwither Tower Redwither Industrial Complex
Wrexham LL13 9XT
Tel: +44 (0) 1978 661 797
Fax: +44 (0) 1978 661 848
Email:
Gary.stevens@kdproducts.co.uk
Gary Anthony Stevens, Supply Chain Manager
A family run manufacturer of flat
pack furniture market. Majority
products are chipboard based.

KD Products (Holdings) Ltd
Redwither Tower

Redwither Industrial Complex
Wrexham Industiral Estate
Wrexham LL13 9XT
Tel: +44 (0) 1978 661 797
Fax: +44 (0) 1978 661 848
Email:
gkd@kdproducts.co.uk
Gary Keith Durnall, Joint Managing Director
A family run manufacturer of flat
pack furniture market. Majority
products are chipboard based.

PPM Technology Ltd
Units 34/35 Cibyn Industrial Estate
Caernarfon Gwynedd LL55 2BD
Tel: +44 (0) 1286 676 999
Fax: +44 (0) 1286 671 811
Website:
www.ppm-technolovy.com
Email: jbjones@ppm-technology.com
John Brinley Jones, Managing Director
A leading manufacturer of portable
and fixed gas detection instruments
for formaldehyde and other indoor
air quality parameters - "sick
building syndrome".

Nerak-Wiese Limited
Ffrwdgrech Industrial Estate Brecon
Powys LD3 8LA
Tel: +44 (0) 1874 612 900
Fax: +44 (0) 1874 612 915
Website:
www.nerak-uk.com
Email: huw@nerak-uk.com
Huw Watkins, Managing Director
Specialist in vertical conveying
systems for loose bulk materials
and unit loads using their unique
steel reinforced rubber block chains.

TES Aviation Group
Suite 5, Innovation Centre Naviation Park
Abercynon CF45 4SN South Wales
Tel: +44 (0) 1443 740 740
Fax: +44 (0) 1443 740 300
Website:
www.tes-uk.com
Email: contactus@tes-uk.com
David Jones, Senior Vice President -
Business Development
A leading engine asset
management company.

Unimaq Limited
Llay South Industrial Estate
Llay, Wrexham LL12 0PX
Tel: +44 (0) 1978 855 558
Fax: +44 (0) 1978 855 573
Website:
www.unimaq.co.uk
Email: roman@unimaq.co.uk
Roman Lozano Fernandez, Marketing Manager
Specifically dedicated to supply
refurbished machinery, spare parts,
upgrading systems and technical
support in the 2-pieces beverage
can decorating field.

University of Wales, Bangor
Hen Goleg Fordd u Coleg
Bangor Gwynedd LL57 2DG
Tel: +44 (0) 1248 383 231
Fax: +44 (0) 1248 383 228
Website:
www.bbs.bangor.ac.uk
Email: gwawr@cyfie.co.uk
Gwawr Williams, KTP Associates
Higher education institution in

North Wales. Focuses in research,
teaching and third mission work.

Wales International Consortium
9 Laura Place Aberystwyth
Ceredigion SY23 2AX
Tel: +44 (0) 1970 622 367
Fax: +44 (0) 1970 622 063
Website:
www.walesinternationalconsortium.com
Email: sxl@aber.ac.uk
virgina.west@aber.ac.uk

Stephen Roy Lawrence, Chair
Virginia West, Director
A consortium formed by all
universities and higher education
institutions in Wales to promote outside EU as a destination and
partner of higher education.

Friday, 17 August 2007

Aberystwyth top

Aberystwyth top in UK for Student Satisfaction

The University of Wales, Aberystwyth has registered the highest score in the UK for student satisfaction in The Times Good University Guide 2008 which is published today, Thursday 16 August 2007.

Aberystwyth, with a score of 4.1, is joined at the top by four other universities, St Andrews, Loughborough, East Anglia and Leicester.

Aberystwyth has also improved its overall performance, climbing 7 places to 39th in the table, and second in Wales.

Professor Aled Jones, Pro Vice Chancellor at the University of Wales, Aberystwyth said: “We are delighted that our students have once again this year acknowledged the safe, beautiful and welcoming atmosphere of Aberystwyth, the distinction and commitment of its staff, the exciting academic courses and the wonderfully friendly community spirit that makes studying at Aberystwyth such a memorable and rewarding experience for students from all over the world.”

“We have always been near the top of every student satisfaction survey to date, but to be voted equal first in the UK is a matter of the greatest pride for us all. At the same time, our aim is to continue to improve the student experience here in every respect. Our students, and those who’ll join them here in the future, now know that they really are enjoying the best student environment that the UK can offer,” he added.

Other recent studies endorse the high student satisfaction rating enjoyed by Aberystwyth. In June 2007 a study of 34,000 student reviews by www.accommodationforstudents.com concluded that Aberystwyth is the UK’s favourite university town. In The most recent National Student Survey, Aberystwyth was 5th overall in the UK with a student satisfaction rating of 90%. The Good University Guide www.thegooduniversityguide.org.uk, which was published in July 2007, placed Aberystwyth 8th overall in the UK for student satisfaction.

Aber 'most satisfying' uni time


Aber 'most satisfying' uni time

Aberystwyth University
Aberystwyth also improved its overall performance in the guide
Students at university in Aberystwyth say their experience is one of the most satisfying, according to a survey.

Along with Loughborough, Leicester, East Anglia and St Andrews, the campus scored highest for student satisfaction in The Times Good University Guide.

The results, based on a national survey of final-year students, included questions on teaching, feedback, resources and personal development.

Aberystwyth University said the results were "a matter of the greatest pride".

In June, Aberystwyth was rated the UK's favourite university town in a survey by a student accommodation website.

Our aim is to continue to improve the student experience here in every respect
Professor Aled Jones

This year's university guide by The Times newspaper sees the University of Wales campus sharing the top slot for student satisfaction with a score of 4.1 out of a possible 5.

Aberystwyth also improved its overall performance in the guide, climbing seven places to 39th in the table, and second in Wales.

Professor Aled Jones, Pro Vice Chancellor at the University of Wales, Aberystwyth said: "We are delighted that our students have once again this year acknowledged the safe, beautiful and welcoming atmosphere of Aberystwyth.

"We have always been near the top of every student satisfaction survey to date, but to be voted equal first in the UK is a matter of the greatest pride for us all.

"At the same time, our aim is to continue to improve the student experience here in every respect.

"Our students, and those who'll join them here in the future, now know that they really are enjoying the best student environment that the UK can offer."


Story from BBC NEWS:
http://news.bbc.co.uk/go/pr/fr/-/2/hi/uk_news/wales/mid_/6949559.stm

Thursday, 2 August 2007

BLUE OCEAN STRATEGY


A Conversation with W. Chan Kim and Renee Mauborgne

authors of BLUE OCEAN STRATEGY

1) What is a blue ocean strategy?

Kim & Mauborgne: Blue Ocean Strategy is a way to make the competition irrelevant by creating a leap in value for both the company and its customers.

2) What are red and blue oceans, and why do you use the colors red and blue?

Kim & Mauborgne: We use the terms red and blue oceans to describe the market universe. Red oceans are all the industries in existence today—the known market space. In the red oceans, industry boundaries are defined and accepted, and the competitive rules of the game are known. Here companies try to outperform their rivals to grab a greater share of existing demand. As the market space gets crowded, prospects for profits and growth are reduced. Products become commodities, and cutthroat competition turns the red ocean bloody. Hence, the term “red” oceans.

Blue oceans, in contrast, denote all the industries not in existence today—the unknown market space, untainted by competition. In blue oceans, demand is created rather than fought over. There is ample opportunity for growth that is both profitable and rapid. In blue oceans, competition is irrelevant because the rules of the game are waiting to be set. Blue ocean is an analogy to describe the wider, deeper potential of market space that is not yet explored. Like the “blue” ocean, it is vast, deep, powerful, in terms of profitable growth, and infinite.

3) How does blue ocean strategy fundamentally differ from red ocean strategy?

Kim & Mauborgne: To sustain themselves in the marketplace, red ocean strategists focus on building advantages over the competition, usually by assessing what competitors do and striving to do it better. Here, grabbing a bigger share of a finite market is seen as a zero-sum game in which one company’s gain is achieved at another company’s loss. They focus on dividing up the red ocean, where growth is increasingly limited. Such strategic thinking leads firms to divide industries into attractive and unattractive ones and to decide accordingly whether or not to enter.

Blue ocean strategists recognize that market boundaries exist only in managers’ minds, and they do not let existing market structures limit their thinking. To them, extra demand is out there, largely untapped. The crux of the problem is how to create it. This, in turn, requires a shift of attention from supply to demand, from a focus on competing to a focus on creating innovative value to unlock new demand. This is achieved via the simultaneous pursuit of differentiation and low-cost.

Under blue ocean strategy, there is scarcely an attractive or unattractive industry per se because the level of industry attractiveness can be altered through companies’ conscientious efforts. As market structure is changed by breaking the value/cost tradeoff, so are the rules of the game. Competition in the old game is therefore rendered irrelevant. By expanding the demand side of the economy new wealth is created. Such a strategy therefore allows firms to largely play a non–zero-sum game, with high payoff possibilities.

4) Why are so many CEOs focused on the red ocean, while as you’re claiming, the money is increasingly in the blue ocean?

Kim & Mauborgne: Blue and red oceans have always coexisted and always will. Practical reality, therefore, demands that companies understand the strategic logic of both types of oceans. At present, however, competing in red oceans dominates the field of strategy in theory and in practice. Part of the reason traces back to the historical foundation of business strategy—war—where territory is defined and limited and opponents compete to protect and enlarge their share of limited and existing terrain. This focus on beating the competition in existing market space was exasperated by the meteoric rise of the Japanese in the 1970s and 1980s. Faced with mounting competition in the global marketplace as, for virtually the first time in corporate history, customers were deserting Western companies in droves, the center of strategic thinking gravitated further towards the competition. A slew of competition-based strategies emerged which argued that competition is at the core of the success and failure of firms, and that competition determines the appropriateness of a firm’s activities that can contribute to its performance.

The result has been a fairly good understanding of how to compete skillfully in red waters, from analyzing the underlying economic structure of an existing industry, to choosing a strategic position of low cost or differentiation or focus, to benchmarking the competition. Yet, although some discussions around blue oceans exist, little practical guidance exists to create and capture them. This largely explains why CEOs remain focused on red oceans—it’s the ocean they are familiar with and feel equipped to compete in.

What BLUE OCEAN STRATEGY seeks to do is to make the creation and capturing of blue oceans as systematic and actionable as competing in the red waters of known market space. For although blue ocean strategists have always existed, for the most part their strategies have been largely unconscious. Blue ocean strategy seeks to remedy this by not only decoding the pattern and principles behind the successful creation of blue oceans, but also providing the analytical frameworks and tools to act on this insight.

5) What makes blue ocean strategy imperative in today’s business climate?

Kim & Mauborgne: Prospects in most established market spaces—red oceans—are shrinking steadily. Technological advances have substantially improved industrial productivity, permitting suppliers to produce an unprecedented array of products and services. And as trade barriers between nations and regions fall and information on products and prices becomes instantly and globally available, niche markets and monopoly havens are continuing to disappear. At the same time, there is little evidence of any increase in demand, at least in the developed markets, where recent United Nations statistics even point to declining populations.

The result is that in more and more industries, supply is overtaking demand. This situation has inevitably hastened the commoditization of products and services, stoked price wars, and shrunk profit margins. According to recent studies, major American brands in a variety of product and service categories have become more and more alike. And as brands become more similar, people increasingly base purchase choices on price. People no longer insist, as in the past, that their laundry detergent be Tide. Nor do they necessarily stick to Colgate when there is a special promotion for Crest, and vice versa. In overcrowded industries, differentiating brands becomes harder both in economic upturns and in downturns.

As products and services increasingly become commodities in overcrowded industries and companies’ profitable growth shrinks, companies are driven to compete principally on cost. One result of this has been the rising exodus of jobs to low cost countries like India and China as companies increasingly engage in outsourcing. While governments may seek to solve the issue of outsourcing through legislation, history teaches us that this is not a long-term solution. The long-term solution to creating jobs is in companies creating compelling products and services that take them out of the vicious cycle of commodity competition. This means moving companies’ products and services from the red ocean to the blue ocean. These issues alone make blue ocean strategy a rising imperative for CEOs.

6) Are you saying red ocean strategy is no longer useful?

Kim & Mauborgne: Absolutely not. It will always be important to swim successfully in the red ocean by out-competing rivals. Red oceans will always matter and will always be a fact of business life. But with supply exceeding demand in more industries, competing for a share of contracting markets, while necessary, will not be sufficient to sustain high performance. Companies need to go beyond competing. To seize new profit and growth opportunities they also need to create blue oceans. A better balance must be struck across red ocean and blue ocean initiatives.

7) In your research, why did you choose “strategic move” as your unit of analysis instead of the popularly used company or industry? And how do you define strategic move?

Kim & Mauborgne: When we first asked ourselves if there is a systematic approach to create blue oceans, we began by looking at the basic unit of analysis used in business literature: the company. However, history reveals that there are no perpetually excellent companies. Consider In Search of Excellence, the first bestselling business book published in 1982. Within just five years two-thirds of the identified model firms in the book had declined. Likewise, for those sample companies in the book Built to Last, another blockbuster business book, it was later found that if industry performance was removed from the equation, many of the companies in Built to Last were no longer exceptionally excellent. As Foster and Kaplan point out in Creative Destruction, the companies listed certainly outperformed their markets, but so did their entire industries.

So if there is no perpetually high-performing company and if the same company can be brilliant at one moment and wrongheaded at another, it appears that the company is not the appropriate unit of analysis in exploring the roots of high performance. Likewise, there are no perpetually excellent industries. Consider IT. Five years ago people envied companies in that industry, today the reverse is largely true.

Our analysis of industry history revealed that the “strategic move,” and not the company or the industry, is the right unit of analysis for explaining the creation of blue oceans and the root of profitable growth. By “strategic move,” we mean the set of managerial actions and decisions involved in making a major market-creating business offering. The strategic moves we discuss—moves that have delivered products and services that opened and captured new market space, with a significant leap in demand—contain great stories of profitable growth. We built our study around these strategic moves (over 150 from over 30 industries spanning from 1880 to 2000) to understand the pattern by which blue oceans are created and captured and high performance is achieved.

8) Is blue ocean strategy applicable to all types industries including businesses that are several steps upstream from consumers?

Kim & Mauborgne: Yes, blue ocean strategy applies across all types of industries from the typical suspects of consumer product goods to b2b, industrial, pharmaceutical, financial services, entertainment, IT, and even defense. BLUE OCEAN STRATEGY drives this point home by highlighting a rich array of companies creating blue oceans across diverse, and unexpected, industry domains from NetJets in jet travel, to NABI in the municipal bus industry, to Cemex in cement, to Joint Striker Fighter in defense, to Cirque du Soleil in entertainment. Our experience further suggests two interesting findings with respect to businesses several steps removed from the final consumer. First, companies in these industries tend to view their businesses as commodity businesses with little room to offer innovative value. This has effectively created a self-fulfilling prophecy in that the more these companies view their businesses as commodities, the more they treat their businesses as such. Secondly, we observed that the more removed companies are from the final customer, the more levers there are to unlock innovative value as every company in that chain can be viewed as a customer. If a company can’t see an opportunity to unlock innovative value for the next direct customer in that chain, there are still opportunities to unlock innovative value for that customer’s customers, and so forth.

9) Is blue ocean strategy only intended for start-ups?

Kim & Mauborgne: Whereas blue ocean strategies create new market space and change industry dynamics, they are not necessarily initiated by new entrants to an industry. In our work, we looked back over 100 years of data on blue ocean creation to see what patterns could be discerned. We found that blue oceans were created by both industry incumbents and new entrants, challenging the lore that start-ups have natural advantages over established companies in creating new market space. In the auto industry, think of GM which created the blue ocean of emotional, stylized cars in the 1920s, or the Japanese which created the blue ocean of small, gas efficient autos in the 70s, or Chrysler which created the blue ocean of minivans in the 80s—all were incumbents. Moreover, the blue oceans made by incumbents were usually within their core businesses. In fact, most blue oceans are created from within, not beyond, red oceans of existing industries. This challenges the view that new markets are in distant waters. Blue oceans are right next to you in every industry. Issues of perceived cannibalization or creative destruction for established companies also proved to be exaggerated. Blue oceans created profitable growth for every company launching them, start-ups and incumbents alike.

Our findings are encouraging for executives at the large, established corporations that are traditionally seen as the victims of new market space creation. For what they reveal is that large R&D budgets are not the key to creating new market space. The key is making the right strategic moves. What's more, companies that understand what drives good strategic moves—incumbents or start-ups—will be well placed to create multiple blue oceans over time, thereby continuing to deliver high growth and profits over a sustained period. The creation of blue oceans, in other words, is a product of strategy and as such is very much a product of managerial action, not the size or age of the firm.

10) Is blue ocean strategy new?

Kim & Mauborgne: Although the term blue oceans is new, their existence is not. They are a feature of business life, past and present. Look back one hundred years and ask yourself, how many of today’s industries were then unknown? The answer: many industries as basic as automobiles, music recording, aviation, petrochemicals, health care, and management consulting were unheard of or had just begun to emerge at the time. Now turn the clock back only thirty years. Again, a plethora of multibillion-dollar industries jumps out—mutual funds, cell phones, gas-fired electricity plants, biotechnology, discount retail, express delivery, minivans, snowboards, coffee bars, and home videos to name a few. Just three decades ago, none of these industries existed in a meaningful way.

Now put the clock forward twenty years—or perhaps fifty years—and ask yourself how many now unknown industries will likely exist then. If history is any predictor of the future, the answer is many of them.